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Sr Director, Brand Marketing

Location: New York, NY
Job # 11410757
Date Posted: 09-25-2018
Sr. Director, Brand Marketing (client-side/startup) - New York, NY (downtown NY)

Interested in taking a fashion technology startup to the next level? 
We are working with a forward thinking fashion-tech startup looking to hire its first Sr Director, Brand Marketing. This company is an online trend driven, on-demand, shopping platform that offers affordable custom-made clothing in a wide variety of sizes.
Reporting directly to the Co-founder, the Sr Director, Brand Marketing will be responsible for owning, developing and executing the company's brand marketing with a digital-first mindset. You will translate the brand’s identity across channels and ensure consistency across all touch points.
  • Must be familiar with women's fashion and/or retail industries (prefer hipster and trendy brands - not luxury) and have extensive working knowledge of all forms of marketing - HEAVY DIGITAL FOCUS
  • PR, Social, Influencer & Brand Management
  • Master in Social Media - comfortable creating the vision for content as well as executing
  • Experience targeting millennial consumers
  • Proven success in the development and successful execution of marketing strategies, plans, briefs and achieving desired outcomes
  • Expert in influencer marketing and negotiating with influencers
  • Experience being the voice of a brand
  • Ability to develop a theme or tell a story around an initiative with a consistent voice
  • Understanding how to choose models for photo shoots as well as running weekly photo shoots
  • Proven history of evangelizing for a brand
  • Management experience
  • Excellent written and verbal communication skills
  • Bachelor's Degree
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