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Director Digital Marketing (B2B SaaS)

Location: New York City, NY
Job # 10816462
Date Posted: 04-04-2018
Director Digital Marketing (B2B) - NYC
We are looking for someone with strong digital marketing experience who would like to work client direct.  This company is known for offering an exceptional B2B SaaS platform product to their clients. Well known as an industry leader in their space, but now they want the same recognition for their digital/online offerings.
In this role, you will be a huge part of the ongoing development of a digital-first marketing plan that supports sales and builds awareness for the company's brand.  Responsible for driving top-of-funnel lead generation and lead nurture activities for a best-in-class media monitoring platform. You will leverage search, display, social media and other lead generation marketing tactics to develop & implement strategies to increase a company's awareness. B2B focus. Content strategy and the oversight of content creation are required as well as email marketing experience.
Responsibilities Include:
  • Planning and executing SEM programs and other paid programs
  • Create/Execute content-driven email marketing programs
  • Engage consumers/prospects via social media properties
  • Create website content and sales collateral for automated lead gen and CRM programs
  • Measure and report performance of marketing programs (ROI and KPIs)
  • Identify trends and insights to optimize spend and performance
  • Manage and mentor staff
  • Bachelor's Degree
  • 4 - 8 years' marketing and communications experience including Lead Generation, SEO, SEM, Email Marketing and Customer Acquisition
  • Experience with B2B
  • Email Marketing
  • Experience with content strategy and oversight of content creation
  • Expert skill/understanding of how to build a differentiated brand
  • Knowledge of marketing automation such as Pardot, Salesforce, Mail Chimp
  • Experience with Google Analytics
  • Knowledge of SaaS industry is a plus
  • Management experience
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