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Sr Director, Marketing Analytics

Location: Fort Worth, TX
Job # 10360915
Date Posted: 01-28-2018
Sr Director, Marketing Analytics - Dallas/Ft Worth area 
Working alongside the company's Digital Marketing, IT, Product marketing and Risk Management teams, you will support the customer acquisition focus for all online products. The Sr Director is responsible for providing recommendations to maximize marketing campaigns and overall business. You will focus on Marketing Analytics and Web Analytics.
  • 10+ years' working as a Data Analyst or similar role
  • Expert in quantitative and analytical capabilities - working in large data sets
  • Experience developing, analyzing and mining insights from offline channel, as well as digital marketing - PPC, Email, SMS, Social
  • Expert in relational customer databases (TeraData, SQLServer, Unica, etc.)
  • Experience using query tools to construct complex SAS and/or SQL queries
  • Experience testing/optimizing marketing channels, multi-touch attribution model ownership, forecasting/budgeting
  • Web Analytics - optimum tracking/data collection, behavior analysis, predictive analysis, prescriptive analysis
  • Experience building forecast models for business metrics
  • Google Analytics is a plus
  • Must be a clear and concise communicator
  • Management experience 
  • Bachelor's Degree
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